Institute of Mass Communication Film and Television Studies, a non-profit society, is registered under Societies Act, XXVI of 1961, Govt. of West Bengal to impart vocational courses in the field of media. This includes Mass Communication, Journalism, Public Relations, Advertising, Audio-Visual Communication and other allied subjects related to media studies.

The main aim of the Institute is to provide life long learning to the aspirant students and the general people at large to pursue their higher education in the field of media. The Institute also ensures to provide a legally recognized and accredited degree and diploma certificate after successful completion of the course from the concerned Universities, where the course has been affiliated. Coping with the philosophy of higher education the Institute is committed to provide quality education and scope for hands-on practice and practical experiences to nurture the learners into skilled manpower with entrepreneurship and leadership quality

The Governing Body of the Institute includes luminaries from the field of education, media and corporate sectors to make a cogent body in the field of education.

The Institute has been approved by the Department of Higher Education, Govt. of West Bengal and affiliated to the University of Kalyani and recognized by University Grants Commission to conduct 3yrs. B.A. Hons Degree course in Media Studies and 1yr. Post Graduate Diploma course in Mass Communication & Journalism following the approved syllabi of the University of Kalyani.

The vision of the Institute is:-

To spread awareness to think above cast, creed and inequalities This Institution is dedicated to build up body & soul to achieve wisdom for understanding mankind & propagate knowledge through media

as on an average, we spend over 15 years of our waking lives just watching television, films, videos and the time spent reading newspapers and magazines, listening to music and surfing the net. This means that we spent one-third of our lives immersed in the media. Our abilities to speak, to think, form relationships with others including our dreams and our sense of identity are now shaped by the Media. So studying the media is studying our-selves as social creatures.

Recent boom in media, especially electronic, has opened up a vast potential area of need for qualified and educated personnel both in administrative and creative sectors. It has also opened up other areas in the corporate sectors through e-guided approach for propagation of information, activities and to build up awareness through communication.

The Institute provides hands-on training in Journalism, Advertising and Audio – Visual Communication.

The well equipped Computer Lab of the Institute is maintained for practical classes in page maker, quark Xpress for print media along with training in field work in news gathering for printing in fortnightly news magazine “SANKET”. They also get working in the news desk of the said magazine.

The Audio-Visual Communication starts with still photography for building the sense of composition required for photo journalists.

To create the sense of film appreciation the Institute is attached with “Chalachitra Satabarsha Bhawan” , Govt. of West Bengal where every week the students are exposed to the screening of classic movies in English, Bengali & Hindi along with good movies of the day. This will help them to build up their career in regular or freelance film critics.

The Institute also conducts tools of communication classes comprise organizing special lectures on National and World Literature and other forms of art including Live Performances of Folk and other performing Media.

Film making theory and practical classes in video format are also included in the syllabus right from concept development to final film making where screening of different types of films is a part to appraise the students.

Since the seats are limited both in UG & PG courses the faculty student ratio is high in this Institute which has specialized only in media studies.