The Governing body of the Institute includes luminaries from the field of education, social work, media and corporate sectors to make a cogent body in the field of education.

The Institute has been approved by the Department of Higher Education, Govt. of West Bengal and affiliated to the University of Kalyani.

This Institute is conducting 3yrs. Under Graduate B.A. Hons Degree course in Media Studies and l yr. PG Diploma course in Mass Communication Film and Television Studies following the approved syllabi of the University of Kalyani. The Institute will also impart 2yrs. MA Degree course in Media Studies, which will include Mutimedia, Animation and Web Designing. Stress will be given in Audio/Visual Communications.

The basic objective of the Institute is to groom the students in the field of media and as such to generate employment and self-employment opportunities in media both in electronic and print including outdoor and corporate sectors. This will be an opening for the aspirant young students to establish themselves in their life.

The University of Kalyani in technical collaboration with the Institute has started to broadcast education based infotainment programs through All India Radio, Kolkata-A (Prime Channel) at 657 Khz. covering 14 Districts of West Bengal. The contract between AIR and University of Kalyani has already been signed and a Memorandum of Agreement between the University of Kalyani and the Institute has been executed. By the virtue of the Memorandum of Agreement the Institute will produce and market all the programs on-behalf of the University for broadcast.

The website of the Institute is meant for the propagation of the activities of the University of Kalyani, University affiliated colleges and the Institute including current affairs and features of interest to National and International viewers.

The Institute alongwith the University of Kalyani is going to publish a fortnightly house journal to build up awareness in different areas of the society basically the students at large. This will also work as a career guide for the students of new generation. The Website of the Institute will also carry the important features published in the house journal.

A proposed bilingual, Hindi/Bengali satellite television channel is offing to telecast traditional culture, costume, jewelry, foot wear, music, food habits, folk art & culture, dance, games and sports of Indian origin and the development of fashion designing by the designers and the Institutions in India including telefilms of 90 minutes duration. The designing of the channel is done to promote National Integration. The Institute will be in charge to generate most of the in house programs for that channel.